![]() For many businesses with a single location, this may already be the most common way you access your profile. This experience has actually been available for a while and is done by logging into your Google account and navigating to. New Access Optionsīeyond the name change, Google will be retiring the GMB app altogether by the end of 2022 and encouraging businesses to access their profiles directly through Google Search or Google Maps in what they’re calling an “upgraded experience.” However, the expectation is that smaller businesses like single location medical practices will be shifted to managing individual profiles directly on Search and Maps. These larger businesses will still be able to manage individual profiles on Google Maps and Google Search if they so choose. According to Google’s recent post, Community and Support channels will be updated over the coming months to reflect the new name.Īs for the Google My Business web platform, that will also be renamed to “ Business Profile Manager ” and will transition to support primarily larger companies with multiple profiles. The platform has been known as Google Places, Google Local, and some other names, which all still appear occasionally here and there, indicating it may be a while before “GMB” falls out of use. ![]() Even though this name change became official in 2022, Google has slowly been transitioning the nomenclature in Help documents and other places in their platforms, using the term “profile” instead of “listing” for months.Īccording to Google, the new name is an effort to unify its platforms and “keep things simple.” Unlike other Silicon Valley giants like Apple and Facebook, Google has a rich history of renaming its products, so this isn’t entirely out of character. Google My Business has officially been renamed to Google Business Profile. But with the recent updates, there will be a shift in how your profile is accessed, how changes are made, and even how you communicate with your customers. Optimizing your listing directly improves search rankings with local Search Engine Optimization and reviews.Ī little while back, we wrote about the best practices and guidelines for doctors with Google My Business. In many ways, Google Business Profile is like managing a social media profile aimed specifically at local businesses. The recent move by Google is geared toward positioning the platform as the best tool for your local business to get discovered, improve your online presence, reach potential customers, and continue the communication with them. So what exactly is changing? What does this mean for your medical practice? And what action do you need to take? Don’t worry we’ve got you covered. That said, ensuring your medical practice is up-to-date with its Google Business Profile and any changes to the platform is now more essential than ever. ![]() Hence, it’s essential to make sure you’re monitoring questions and inquiries through direct messages. Remember that Google is also a relatively powerful direct messaging platform and gaining quick adoption by users globally. That information includes things like your business hours, address, website, phone number, attributes, health and safety information, service information, etc. Google My Business (now Google Business Profile) is one of the most essential pieces to ensure that those searches lead directly to your practice and, more importantly, directly to the information they’re looking for. Most of your potential patients will be coming from the local areas surrounding your medical practice and searching for your business using either Google Maps or Google Search.įACT: Search terms like “Medspa near me” or “Best plastic surgeon in ” are among the most common in the aesthetic medical industry. įor the aesthetic medical field, this fact is especially true. And Google is the runaway leader in that category, receiving about 86% of search traffic worldwide in 2022. In today’s ever-expanding digital landscape, consumers of every age and demographic use online search as the default way to find products and services. Those changes are officially underway in 2022, so it’s important to know what’s changing, what’s not, and what that means for your medical practice. In late 2021, Google announced that significant changes to Google My Business were looming. Three things in life are certain – death, taxes, and Google changing its platforms.
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